The Online Visibility Method

1. Program Scope

1. SERVICE & PROGRAM SCOPE

The Company provides a comprehensive implementation program, recurring marketing execution systems, and strategic delivery frameworks via The Online Visibility Method (the "Program") alongside access to its proprietary technology and CRM configurations via the JARVY™ platform (the "Platform").

2. What Is Included

2. WHAT IS INCLUDED

Each capacity block ("Pod") subscription grants the Client access to the following delivery elements:

1. Dedicated Delivery Team: An assigned operations team led by a dedicated Project Manager.

2. AI Intelligence Layer: Strategic positioning and automated content architectures driven by the Company's proprietary scaling agents.

3. Active Execution Lanes: Simultaneous marketing workstreams limited to the capacity parameters of the Client’s purchased tier (1 or 3 concurrent active streams at any given time).

4. Complimentary JARVY™ Access: Continuous access to a JARVY™ Growth CRM account configuration (standard standalone rate of USD $197 per month) waived for the duration of an active Program subscription.

5. Implementation Sessions: Access to up to four (4) optional weekly group strategy and troubleshooting sessions via digital broadcast.

6. Project Dashboard: A centralised communication, asset submission, and progress monitoring environment hosted inside Basecamp.

3. Execution Capacity

3. HOW ACTIVE LANES WORK

3.1 Lane Mechanics: An active lane represents one single stream of recurring operational work processing in real time. This mechanism establishes a limit on simultaneous production output, not a cap on total task submissions. The Client may maintain an unrestricted queue of briefs within Basecamp; tasks will be initiated sequentially up to the concurrent Lane capacity of the active subscription tier.

3.2 Operational Priorities: Production queues are strictly organised around three core operational pillars:

1. Visibility and lead generation.

2. Follow-up and lead nurture.

3. Conversion and sales support execution.

3.3 Timelines & Scoping Parameters: Standard turnarounds range between 2 to 4 business days per task depending entirely on structural complexity.

3.4 Permitted In-Scope Adjustments: Recurring execution items that support established active systems and live campaigns include:

Content publishing, adjustments, and digital platform distribution.

Email newsletter production and marketing nurture sequences.

Minor funnel optimizations and ongoing page maintenance.

Website text edits and image updates.

CRM actions, operational tagging, and follow-up automations.

Live campaign execution tracking and asset optimisation.

Short-form video splicing, basic edits, and creative visual refreshes.

Continuous performance monitoring and system calibration.

3.5 Explicit Out-of-Scope Exclusions: The structural focus of these Pod subscriptions is continuity, momentum, and operational rhythm, not large-scale structural builds. The following elements are strictly excluded from standard subscription queues:

New custom funnel architectural builds or full website overhauls from scratch.

Technical execution on third-party platforms, tools, or integrations outside the Company's supported suite.

Reselling, white-labeling, or distributing the Company's fulfillment capacity to unauthorized third parties.

Bespoke business, corporate financial, or highly individualised high-tier corporate strategy consulting.

Substantive brand architecture discovery or foundational core copywriting from scratch.

4. Operational Protocols

4. HOW WE WORK

Office Hours: Operations run Monday to Friday, maintaining active coverage across AEST, GMT, and EST time zones.

Turnaround: 2 to 4 business days per task, subject to complexity and variable dependency.

Daily Progress Updates: System statuses and operational task responses are updated inside the Client's Basecamp dashboard on local business days.

Implementation Sessions: Up to 4 weekly optional group Zoom sessions are provided for prioritization reviews and real-time troubleshooting.

Communication Governance: To ensure accountability, all explicit task briefs, execution guidelines, and formal approvals must be recorded inside Basecamp.

5. Client Obligations

5. CLIENT RESPONSIBILITIES

To prevent delivery stalls and keep production lines on schedule, the Client explicitly agrees to:

Complete the foundational voice profiles and core offer mapping criteria prior to scheduling their initial group implementation session.

Provide all required credentials, platform access keys, and creative raw materials promptly.

Provide feedback, operational clarifications, or task approvals within 48 business hours of a team request.

Maintain all instructions, operational queries, and communication records inside Basecamp.

Warrant that they hold valid usage and admin rights to all external platforms or accounts they instruct the Company to configure.

Acknowledge that delays in providing critical inputs will result in immediate execution pauses; project duration extensions are not guaranteed.

6. Financial Terms

6. PAYMENT, SUBSCRIPTIONS & CANCELLATION

6.1 Subscription Cycles: Payment is processed on a recurring month-to-month subscription model, due automatically on the same calendar day each month using the authorised card on file. Prices remain fixed at the purchased Pod tier; scaling upgrades are accessible at any point.

6.2 Cancellation Policy: Subscriptions auto-renew unless cancelled in writing. A formal termination notice must be submitted to [email protected] at least 48 business hours prior to the upcoming billing renewal date.

6.3 Delinquency & Guarantees: Failed transactions will trigger an automated grace period. If payment remains unresolved after 7 calendar days, the Company will pause active Lanes and restrict account access. A 14-day money-back guarantee applies strictly from the date the initial subscription first starts. No partial or prorated refunds are issued for mid-cycle cancellations.

7. Tech Stack Terms

7. JARVY™ CRM ACCESS & PLATFORM TERMS

7.1 Inclusions: The Client receives active access to a customised instance of JARVY™ Growth at no additional cost for the duration of their paid subscription to The Online Visibility Method program. JARVY™ features proprietary, customised configuration snapshots deployed on the HighLevel platform infrastructure.

7.2 Standalone Access Tiers: Upon termination of active enrollment in the execution program, the Client may preserve user access to their customised CRM setup by transitioning to an individual software subscription plan billed as follows:

JARVY™ Core: USD $97 per month

JARVY™ Growth: USD $197 per month

Financial Advisor Growth System: USD $495 per month

7.3 Snapshot & Product Constraints: The structural configurations, automations, calendar trees, and email templates deployed inside the user environment are powered by the proprietary JARVY™ product snapshot. While the Client holds absolute ownership over their raw customer data, the database configuration and system logic are provided for the Client's internal business use only. The Client holds no right to package, clone, redistribute, resell, white-label, or transfer the underlying JARVY™ software configurations or architectural snapshots to external CRM accounts or third-party entities.

7.4 Underlying Platform Terms: By using the Platform, the Client explicitly agrees to remain bound by HighLevel's underlying terms of service, acceptable use guidelines, and platform policies. The Client maintains ultimate responsibility for exporting and backing up their own critical customer records. Step Up Profits bears no responsibility or liability for data loss, service disruptions, or access restrictions caused by the underlying system infrastructure.

8. IP Framework

8. INTELLECTUAL PROPERTY & SYSTEM OWNERSHIP

8.1 Client Ownership: The Client retains all right, title, and interest in their raw customer lists, pre-existing branding elements, logos, unique value propositions, and raw inputs provided to the Company (collectively, "Client IP"). Upon full and final payment of all historical monthly subscription invoices, the Client owns the copyright to final, standalone marketing text and creative assets generated specifically for their business and published under this Agreement (e.g., final sent email body copy, published social media captions, or deployed graphic image files).

8.2 Company Ownership & System Mechanics: The Client explicitly acknowledges and agrees that Step Up Profits retains absolute ownership, copyright, and all intellectual property rights over all systems, educational assets, training materials, workflows, marketing methodologies, and technical frameworks used to deliver the program. This includes, without limitation:

The structural playbooks, video modules, training resources, strategy assets, and methodologies comprising The Online Visibility Method program.

The underlying database architectures, custom workflow automations, trigger sequences, and proprietary configurations built into the JARVY™ platform infrastructure (the "JARVY™ Snapshots").

All engineered AI "Skills Files," system prompt strings, custom AI agent instructions, context guidelines, and ghost-writing frameworks developed or deployed by the Company, whether operating inside the JARVY™ ecosystem or utilised externally by the Company’s team to execute marketing deliverables.

8.3 Scope of License: The Company grants the Client a limited, non-transferable, non-exclusive, revocable license to use these custom systems, training materials, JARVY™ snapshots, and AI skills files solely for their own internal business operations during the active period of their paid program subscription.

8.4 Reverse Engineering & Extraction Prohibitions: The Client is strictly prohibited from copying, exporting, harvesting, or reverse-engineering the raw text strings of the Company's AI prompts, custom agent skills files, or technical JARVY™ snapshot frameworks to deploy them in external environments (such as personal standalone ChatGPT, Claude, or competing CRM accounts) or for use by alternative internal teams or third-party providers.

This Agreement grants no resale, distribution, white-labelling, or sub-licensing rights whatsoever to the Client. Any unauthorised extraction of Company IP constitutes a material breach of this Agreement and absolute copyright infringement.

9. Confidences

9. CONFIDENTIALITY

Both parties agree to handle the other’s proprietary business information, operational methods, client lists, and technical data with the highest standard of professional care. Neither party shall disclose the other's confidential information to any third party without express written consent, unless compelled by legal authority. You explicitly agree not to share, distribute, or republish any of our internal operational workflows, training assets, prompt layouts, or delivery systems.

10. Agreement End

10. ENDING THE SERVICE

The Client may terminate this Agreement by providing formal written notice to [email protected] at least 48 business hours prior to their upcoming monthly billing renewal date. The Company reserves the right to terminate service immediately if:

A direct conflict of interest arises that cannot be reasonably mitigated.

The Client breaches these terms or fails to settle active account balances past the 7-day grace period.

There is disruptive, abusive, or inappropriate conduct targeted toward the Company's fulfillment team.

11. Dispute Protocol

11. DISPUTES

If a problem or operational disagreement arises, both parties agree to act professionally and attempt to resolve the issue directly and privately before escalating to external legal measures. Neither party shall make, publish, or distribute any public, defamatory, misleading, or malicious statements regarding the other party, its executives, or its services in any digital medium, social network, or public forum during or after the term of this Agreement.

12. Jurisdiction

12. GOVERNING LAW

This Agreement, and all rights or disputes arising out of it, shall be governed exclusively by, and construed in accordance with, the laws of New South Wales, Australia. Both parties irrevocably submit to the non-exclusive jurisdiction of the courts of New South Wales and any courts competent to hear appeals from those courts.